The plane seat maker behind La Premiere introduces the concept of a new business class

Company behind luxury france water New La Premiere Cabin Is this again, with the concept of a business class that uses double bed style preparations for two passengers.

Last week in Germany, French seat maker Stelia launched its latest premium accommodation that, he claimed, offered a lot of passengers moving, stretching and relaxing with the first class.

“We want you to feel like [you’re] At home, like a sofa, “said Alain Bordeau, Vice President of Stelia, during the opening at an industrial rally in Hamburg known for revealing a new seat.

‘Honeymoon’ setup

Stelia’s new pod, named Rendez-Vous, includes an option for what companies call the “honeymoon” configuration.

Passengers can choose to open the privacy door of the closing, open the center partition and turn two seats to lie into the “real double bed in the sky,” as Bordeau said.

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Along with the seat temperature control and one ton of storage, the unique position of the seat in the shell of the hole offered passengers more shoulder space and fuel, the claim of stelia-suitable for long distance travel.

“When you are on a 14, 15 flight, sometimes 17 hours like Asia to the United States,” Bordeau said, “you want to move free.

Business classes over first class

To be clear, this is not a prime.

After all, Ritzy Air France First Class Installation Difficulty above, with a 38-square-foot space complete with two 32-inch 4k monitors and tablet-powered controls with a separate armchair and a chaise lounge that turns into a bed.

Last week’s debut on a flight from Paris to New York, La Premiere immediately became one of the best seats flying between the United States and Europe.

However, the new Rendez-Vous concept of Stelia may actually be more symbol where the broader aviation industry focuses on today’s attention.

Over the past decade, many carriers have kept the most creative and innovative touches for the business class cabin, often as a separate and different first -class offer.

That is a profit -driven approach (the first class takes up a lot of floor space) that will immediately spell First Prime of American Airlines Prime The seat in favor of the higher number of business class seats. But in particular, in separating the first prime, America will introduce it First Business Class Suite Displays the door of privacy.

“We think, where the market is, has a few more seats, and a good premium economy … a little more [passenger] Volume in the economy … It was just a better use of real estate, “the top American network planner Brian Znotins, told TPG the last fall on the transition from traditional international first -class offers.

Reject the envelope in the business cabin

America is not alone.

From all Nippon Airways based in Japan ‘ Room to Qatar Airways’ QsuiteThe airline rejects the envelope of the proverb in the business class and has made a single-novel of lying seating and universal direct lane access into the basic features of tourists looking for a purchase or redemption of large tickets.

Today, tourists redeeming a large number of eyes have a variety of factors that are better to consider, whether it is a luxury sports entertainment system in its business class suite whether it offers access to luxury lounges-like Delta Air Lines was introduced Last year at three airports for customers flying in the Delta One cabin.

Read more: The best luxury suite in the sky and how fly them

Creeping back to the first … or a specialized business

But that’s not to say that airlines have really worsened the idea of ​​a really high experience on standard business class cabin.

The new first -class Air France product, Stelia continues to hear from airlines who want an incredible front -line business class seat, Bordeau said. He walked me into an example: the concept of “business-plus” the concept of Italian flag Itala Airways recently began his career at several Airbus A320 family jets.

For several years, Jetblue has offered the same concept, in a larger form Mint studios In front of the plane showing off its premium Mint cabin.

In other cases, the airline chooses to offer a small number of very luxurious first -class suites, such as the newly launched on a handful of A350 Lufthansa with the new Allegregris Interior – or Japanese airline sports On the new A350-1000s.

“Less passengers but more exclusive in products and in service,” Bordeau said.

Therefore, it is for La Premiere, which, above prominent features, also includes luxury services from caviar courses to complement Sampanye and turn-up service with luxury French linen.

Hope to see the airline offer more of this, Bordeau predicts, in the future not so far: top-level options for those with cash-or eye-to-land landing on the plane.

“Number of passengers [is] Reduce, “he said.” But the investment entered by the airline jumped. “

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