Southern Australia called on travelers to “celebrate simple pleasures” in the region by launching the latest marketing campaign for the destination.
The campaign sheds light on the abundance of the moments shown in southern Australia, which makes travel and life significantly, and puts our state as a resort to combustion and immersion.
The campaign was designed by the Creative Southern Australia Agency, the campaign is designed to celebrate local creativity and culture, as it is reached by a group of works by SA artists, photographers, musicians, industries and creativity – which aims to capture the essence of southern Australia in an original way. The Simple Pleasctions campaign has a continuous series of episodes and content that aims to develop the attractiveness of southern Australia and then our state visitors’ economy.
Food and Drink is a major topic in the first explosion in the campaign, as it begins with TV spots “simple pleasure for long and long lunch”, “simple fun for the plate to the dish”, and “Harvest Eyes”, which highlights the natural beauty of our country, as well as our philosophy towards food and drink.
The initial explosion of the external and printed ads will witness great artworks for southern Australian artists Cecilia Gonarson, James Brown, Mickey Mason, Mike Bar and Leza Temple.
The campaign directly from today through the main local markets in the state, including Victoria, New South Wales, Queensland, West Australia and South Australia. From mid -2015, the campaign will start offering major international markets including New Zealand, Singapore, China, the United Kingdom, Europe and North America.
The advertisement will appear online and video online, high -air campaigns, radio, sound and podcasts, digital media, editing, public relations, and cooperative marketing campaigns with major industry partners such as Virgin Australia.
The launch of the “celebration of simple pleasures” campaign comes shortly after the announcement of direct flights between Adelaide and the United States, which will start in December.
“Today, we call on the world to experience the simple pleasures that make southern Australia very distinctive,” said Prime Minister Peter Malenoskas. “By taking advantage of the amazing talents in our local creative industry, we have created a campaign that displays the best in southern Australia.
“Our decision to partnership with local agencies and creativity was a deliberate choice, driven by our commitment to support our society. It is a testament to the fact that when we support our people, we get great results.
While we lead to the AFL gathering, there will be many eyes in our condition, making it the perfect time to invite people to visit – Not only for our wonderful events and festivals – But throughout the year. Southern Australia has a lot to present, and I am pleased because we are telling our story in a real and true way with whom we are. “
“This is a decisive moment for our country, because we are ready to show the world exactly who we are and why they want part of it,” said Tourism Minister Zoe Betson. “The abundance of simple pleasures throughout southern Australia is mature, and this new and distinctive campaign invites visitors to do so in the most amazing way.”
“There is no doubt – These are the simple pleasures in southern Australia. “
“This brand platform revolves around celebrating our lifestyle in southern Australia and inviting the rest of the world to come and enjoy it,” said Emma Terry, CEO of the Tourism Committee in southern Australia. “Wherever you go to southern Australia, the local population is meeting with you to share the pleasure they take in what they are doing.
“Tourism is a very competitive industry – and for this reason we have taken a creative approach to telling that story in a clear way in southern Australia. I look forward to working with our industry to increase the opportunity that was presented through this new platform for the brand.”
“Southern Australia has a story the world needs to hear – This campaign tells her through the voices of artists, manufacturers and mystical culture who live it every day, “The CEO, Time Pearce. – Timely invitation to re -call, and re -discover the joy of being at the present time. “
