Nielsen AD Intel data shows that travel and residence has grown strongly over the past year, as advertising investments in the sector amounted to 636.7 million dollars from April 2024 to March 2025-increasing 9 percent on an annual basis.
The airlines was an important engine for this growth, as it ranked second in the highest category of advertisements in this sector, as it increased by 15 percent compared to the same period last year.
The UAE led this charge with an increase of 29.6 percent, followed by New Zealand Air (an increase of 20.2 percent) and Qantas, which increased the spending of its advertisement by 9.6 percent, as Virgin Australia, Cantas, Jetstar, the Emirates, and Air New News as the five best flying advertisers in a row in the large sector appeared.
Travel agents, including online platforms, intensified their advertising investments, with climbing spending by 20 percent compared to the previous year. Booking.com, Ignite Travel, Center Center, SCENIC TOURS AUSTRALIA, and Tripadeal have emerged as the five best advertisers of spending in this category.
This increase in the advertisement coincides with the strong consumer intentions for travel, according to Nielsen data for consumers and media (CMV), where half of the respondents (42 percent) expresses almost plans to take local trips during the next six months, while 41 percent intend to travel abroad during the next year.
Inside Australia, New South Wales, Queensland and Victoria are still the most popular holiday states. Sydney and Melbourne continued at the highest list of favorite destinations, each attracted 9 percent of potential travelers. Meanwhile, Gold Coast and Pesbian are backward, drawing 6 percent and 5 percent of intended travelers, respectively.
When it comes to international travel, Japan and Europe stand out as the most desirable destinations, as the United States of America and Canada follow.
Rose Lobato, Rose Lobato, Rose Lobato, Rose Lobato said: “Travelers are increasingly eager to explore again, and brands respond with increasing promotional efforts to meet the demand. Advertisers will be placed in the field of travel who are closely monitoring with your competitive activity, and the difference between them will be placed in putting the difference between them.
“With the rise in travel, it is more important than ever that advertisers understand not only in the investment site, but also how consumers change, with more than the demographic level. Vision is such brands that allow the formulation of the most influential campaigns and communication with travelers when they are more likely to be more willing to book,” added Glenn Chanile, head of advanced analyzes at Nielsen in the Pacific Ocean.