Envoyage, the independent network in the Flight Center Travel Group collection, hosted its exclusive amplification event at the Brand Brand Bureau in Brisban to travel industry leaders.
Collect the Australian member event to discuss how to build a strong and sustainable brand in today’s market.
Under the sponsorship of Explora Beachs, the Envoyage Global drives for brands and marketing, Allie Sparr, discussion with a major presentation on the brand’s effect.
“Investing in your brand is an investment in your business growth,” said Spar. “Advisors and agencies who are constantly focusing on clear and authentic brands – With the support of the correct tools, content and guidance – In a better position to communicate with customers, inspire confidence, and grow sustainable.
“The brand is not only related to slogans and color paintings. It is related to creating mental availability – Being at the top of your customers a long time before buying. If you wait until you are ready to book, you have already missed the opportunity. “
Spars emptied the importance of the brand consistency, customer communication, and original stories, which enhances that 95 percent of purchase decisions are affected by our unconscious minds.
“It is not a matter of chasing short -term nails in sales – It is related to standing and survival. “
The committee, David Sumic (Director of the National Travel Group), Mark Hodgson (Director, Mind and Body Travel), Adam Dixon (Business Development Director, Infinite holidays), Wissam Langon (Driving Trade, Explora), who participated in how to translate the brand and purpose into the effect of the daily customer.
“Continue telling the story of your brand – Even when you think it doesn’t work. “You may not see it in the short term, but you are planting a seed and will grow. Be consistent and believe in your brand,” Langon said.
“Not only is the trip – “It is the full journey,” Sumic added. “
“Travel should nourish the soul and help people grow,” Hodgson shared. “Our brand talks about it, using a emotionally ringing language to direct our customers towards truly experiences.”
The AmPlify Events series is part of the Envoyage Professional Development Program, which is exclusively available to the brand members to provide them with tools and inspiration for greater thinking, the most daring acting and stand out in a crowded market. The next event is Thursday, June 19, 2025.