Brightline reveals a loyalty program: Here is everything you need to know

Bright Line rewards

Brightline Rewards for repeated bikes will provide the opportunity to gain points on everything from train tickets to food and drinks purchased in the company’s station halls – or on its trains.

The basic price will be 5 points per dollar spending on the brochure bridge purchases. A unique development is accustomed to aviation loyalty programs that many of us are used to: you can earn points on multiple tickets. Everyone who bought tickets will get points. So, if you book a train trip for yourself and some family members, you will get all points.

The redemption with the bonuses of Bright Line

What can you do with the new Prit points? There is a variety of options.

BRIGHTLINE Bonuses can recover the points of the train riding. The company plans to provide options for college prizes (in other words, a “free” trip), a cash option and points, similar to what many flying loyalty programs and the hotel offer to customers who have no enough miles or points to cover a full reservation.

How many points does the redemption require?

Now, the big question: How many points do you cost the train?

BRIGHTLINE plans to use dynamic pricing, as the company told TPG.

This means that the number of points you will need for redemption will differ from reservation to the next. As a result, the number of points you will need to redeem depend on several factors, including the type of seat and the popularity of travel dates.

For the demonstration, here are specific examples made by the company.

• A short trip between Miami and West Palm Beach: for an example of $ 35, you will need about 3,500 points to completely cover the reservation.

• A longer trip between Miami and Orlando: For $ 75, you will need about 7500 points to cover the trip.

This is about one cent of value for each point, in both cases.

We have found a similar value on the recovery processes that we searched for through BRIGHTLIN’s reservation channels.

Here is a trip from Orlando to Miami. For the cheapest smart ticket (BRIGHTLINE Fare), you can choose $ 39 – or recover 3900 BRIGTLINE rewards.

There are no points lowest to recover, no dates of blackouts or hidden bases.

One thing should be noted that the brightline bonuses will end after a year of lack of activity.

The points look forward to having a basic value for one penny for each point.

“Brightline Rewards was designed with our guests in mind,” said Barbara Derral, Vice President of Marketing and Commercial Strategy at Bright Line. “We are really easy to register, really easy to join, earn and recover.”

Recover “additions” points

Dral also indicated that Brightline has no limit to reaching points for its recovery. To this end, the new program for members will allow the recovery of smaller amounts of points for auxiliary elements such as bags, concessions or promotions to excellent cars.

“Once the points are granted after the ride seizure, the guest can use these points directly to the next upgrade, purchase, luggage or any kind of auxiliary elements,” Dral.

How to recover BRIGHTLINE rewards

It should be somewhat clear to recover Brightline rewards:

• Points can be applied while going out when booking through the BRIGHTLINE application or web site. You can use points towards train tickets, promotions, luggage fees, pets, daily parking, multiple beams, and monthly parking. Guests will see the option to recover points on the payment screen.
• Members can show their digital card for Brightline (in the application or save it in a mobile portfolio) with a 10 % discount in Mary Marie and MRKT at the station.
• To see your total points, log in to your BRIGHTLINE account on the website or application and go to the BRIGLINE rewards section within “My Account”. You will see the balance of your current points, and points awaiting the date of full transactions.

Part Line partners

Although BRIGHTLINE does not have partners as you can earn or burn Brightline bonuses, at least so far, the company cooperates with many corporate partners, including LOEWS Hotels, Marriott Bonvoy and Major Legue BaseBall.

Only one example?

How to join Brightline Rewards

You can subscribe to the BRIGHTLINE account online or download the app.

It is free to join. Current users can create or log in to their Brightline account and then choose BRIGHTLINE’s bonuses.

When I log in to my account on the application, I was immediately asked to register, as you can see in the screenshots below.

Once registration, members gain points on the qualified purchases that were performed through the BRIGHTLINE or Gobrightline.com application.

Bright Line lottery rewards

To start the program, the company launches a gift of 1 million points. Guests who are registered in the BRIGHTLINE bonuses will be inserted by May 30 to win hundreds of points prizes with increases between 500 to 100,000. The company also told the points team:

“There is a second way for BRIGHTLINE Rewards to win a million -point piece of donation. April.”

The bottom line

BRIGHTLINE has unveiled a new, enjoyable loyalty program called Brightline Rights. You can now earn points on the train on BRIGHTLINE, and the company said that you can expect to see more partners and methods of earning them later this year. Among the deals they work on are InterLine Conventions with airlines.

Juddard, CEO of the company, said they want to obtain a “first -class” loyalty program that will be familiar to loyal airlines. This can eventually include many elite levels, in the future.

There are a lot of exciting things in front of this innovative train company.

“For years, we have been trying to turn people from driving their cars to take the train,” Godard said. “This is just another way for us and an effective way for us to create loyalty and create a commitment to our service in a car dependent market. It is really related to creating an incentive for people to try the bright line if they do not do so before, or if they are already traveling, to ride them repeatedly.”

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