The sailing industry rides a sustainable wave of demand and exponential growth. To maintain momentum, most companies target passengers with social media marketing, e -mel campaigns, loyalty programs, and influencer or celebrity sharing.
However, Virgin cruise is a bet on a new approach that fully changes how the company operates. The Cruise Line recently announced a partnership with Google Cloud to use more than 50 specific AI agents through the Gemini Enterprise-tool platform designed to coordinate marketing and maintain its record sales.
While this is a major step for the cruise industry, many tourists are still skeptical of the growing popularity of generative AI in the tourism sector. Here is a virgin cruise planning to use this new AI agent, and what a passenger says about technology.
Virgin Voyages partnered with Google Cloud to use more than 50 special AI agents in Gemini Enterprise
Virgin Voyages is announced in news release That more than 50 AI agents are now living. The first of these digital assistants, known as the “Ellie’s email,” has contributed to the 28% increase in current sales of what is the company’s record month.
According to the McKinsey & Company consulting firmAI agents are tools designed to interact with artificial intelligence systems and handle complex tasks, such as language processing or automated routine work that is usually done by humans.
Gemini Enterprise, a platform behind the AI Ai Agent Ai Virgin Voysages plan, was built to provide direct access to employees to Google’s ability and make these new tools part of the daily operations.
Gemini Enterprise promises to create a “hyper-psal” marketing experience
The new AI Ai Agent Virgin Voyages is designed to complete various business tasks, and the company says they can be created without a technical background. “E -Mel Ellie,” for example, was developed by the company’s creative team to write personal marketing e -Mel to reach new customers without sacrificing a valid tone.
“‘Ellie’s email’ is just the beginning. It has helped deliver the record of records, and he is proof that the AI agent is a scale of our impact and strengthens our human touch,” said Nirmal Saverimuttu, Chief Executive Officer of Virgin Voyages.
Early observation of AI tool promises. Virgin Voyages says his marketing team has reduced the time of spending a copy of the 40%writing campaign, helping workers focus on high -value projects.
The future AI agent will target the passenger experience on Virgin Voyages cruise ship
Virgin and Google Cloud’s cruise has developed the next AI agent wave aimed at improving the sailor, or passengers, the previous experience of sailing, and while they are on board. The company says these tools will also facilitate the life of the crew by handling routine tasks and giving them more time to focus on what they do better.
Generative AI has changed the tourism industry
Generative AI changed how the tourism industry operates, from marketing and customer service to booking and in -flight experience. This new study by Ernst & Young highlight some of the ways it already used:
- Personality: AI tools can analyze past booking data to suggest travel, improvement, and better activities in accordance with travelers’ options.
- Efficiency: Automatic services such as bookings increase productivity throughout the tourism industry.
- User experience: Chatbots and translation tools are now replacing static lists, making travel planning easier for international tourists.
Several major airlines have tested these ideas. Earlier this year, Delta Air Lines introduces ai -powered Delta ConciergeVirtual assistants who use natural and voice text to help tourists. Meanwhile, Lufthansa Group announced plans to cut 4,000 jobs over the next five years As part of the whole company’s changes that include the use of AI and expanded automation to coordinate operations.
Although the company sees the introduction of AI as a progressive move, many tourists are skeptical of technology.
Tourists are still skeptical of generative AI technology
Although many travel companies like Virgin Voyages embrace AI to facilitate operations and improve customer service, tourists themselves are uncertain. Some have tested AI tools for travel planning, but the results often leave those who are unsure that the technology is ready for the premiere.
On redditA traveler asked if anyone had ever followed the travel schedule made by AI assistants. Many commentators write that AI-produced travel plans look great but destroyed when practiced.
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They write: |
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“The travel schedule I see is tend to [garbage]. I saw this new one for Montréal involving a bunch of useless lunch and lunch at a pastry shop that was closed like two years ago. “ |
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“I asked him to give the proposed road trip in Portugal and Spain, and it suggested I drive from Barcelona to Lisbon in one day. When I asked for a travel image, it put Lisbon where Seville and marked Portugal in Africa!” |
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“God is not, these things will be the death of us all, why use your brain when a computer can think for you?” |
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“No computer program can make my trip better for me.” |
Although these users may test different AI assistants, they come to the same conclusion: the technology still has a hard time grasping the real world’s journey. And with a virgin cruise aimed at “strengthening human touch” through the marketing of AI driven by AI and the experience on board, it can still be seen whether the new AI agent will deliver the promise.